Here are three answers to that important question.
"A BA (or BSAS) in sociology is excellent preparation for future graduate work in sociology in order to become a professor, researcher, or applied sociologist.
The undergrate degree provides a strong liberal arts preparation for entry level positions throughout the business, social service, and government worlds. Employers look for people with the skills that an undergraduate education in sociology provides.
Since its subject matter is intrinsically fascinating, sociology offers valuable poparation for careers in journalism, politics, public relations, business, or public administration - fields that involve investigative skills and working with diverse groups.
Many students choose sociology because they see it as a broad liberal arts base for professions such as law, education, medicine, social work, and counseling. Sociology provides a rich fund of knowledge that directly pertains to each of these fields."
See the ASA site this language comes from here.
If, for instance, you're interested in market analysis or evaluation research, USI Sociology indicates 14 specific types of employers who need you. Check it out!
C-Beyone (sales executive)
CCCInteractive (human resources/payroll)
College Forward (resource specialist)
Communities in Schools (project director)
Disc, Inc. CD/DVD production (project manager/sales)
Emmis Radio
Enterprise Rent A Car
G&A Partners (IT Department)
Greater San Marcos Youth Counselor (counselor to at risk youth)
Horizon Lending Group
Internal Revenue Service (management assistant)
Jairo L. Bremudes MD office (nurse)
Lifeworks (case manager)
Manor Middle School (social studies teacher, coach)
Marriott New York (marketing)
Nelson Investment Firm (travel coordinator)
New West Records
Olmos Park Police Dept. (financial crimes specialist)
Pappa's Restaurant (manager)
Progressive Insurance (customer service representative)
Rogers Family Company (regional sales coordinator)
Safe Place women's shelter
San Marcos ISD
Tarnow and Associates mental health clinic
Texas Legislative Budget Board
Texas Legislative Council
Texas State University Aquarena Center (event coordinator)
Texas Tech University (athletic certification and eligibility)
The Logix Group (account executive)
The Mirage Hotel and Casino, Las Vegas (convention sales manager)
The Settlement Home (youth care counselor)
Time Warner, San Antonio (human resources)
U.S. Air Force
U.S. Department of Probation and Parole
U.T.Health Science Center San Antonio (international visitor advisor)
UTSA International Student's Office
Wachovia Bank
Weidner, Inc. governmental counsulting (social researcher)
Wharton County Junior College (institutional research technician)
You might also like to take a look at out internship program, which results in jobs for many of out majors after graduation.
Graduates of out program report that employers like hiring sociology majors because of their exceptional strengths in critical thinking, multiculturalism, group behavior, and research methods.